
Is there a secret besides some of the most powerful models of the moment? Who is behind the scenes and deals of say, Heather Marks?
Enter the amazing world of model scout, CEO and president of Mode Models, Canada's best and most prestigious modeling agency, Kelly Streit. Declared as one of the top 100 Canadians to watch, by Macleans magazine, he truly is a man to learn from. His story starts in Red Deer, Alberta, Canada where taking upon a course at a local agency, he was determined to succeed in the highly competitive world of scouting. Luck came soon after when he met Karen Lee from Elite NY, from where his career took off.
Representing genius models such as Heather Marks and Julia Dunstall, Kelly is a man with a dignyfying personality and constant enthusiasm. Here, he shares some of his thoughts, advice and career paths with The Coherent.
1. What moment/event in your life made you realize that you want to pursue scouting as a career? Could you describe that certain moment/event?
I had taken a course with a local agency and found out about the business, I loved taking pictures of cool looking people. The lady that taught me didn't seem to like me so I left. Never deterred, I decided to take what I learned and start my own agency. I was working at a local McDonald's at the time. I'd be shooting people I thought had a model look during shift. Needless to say, the corporation felt my career choice was in another direction. I took the pictures I had been shooting to a convention in Calgary. Met some of the top scouts, including Karen Lee from Elite NY and my career was born.
2. What would you define as a highlight of your career and why?
When Tricia Helfer won the 1992 Ford Supermodel of the World and when I was named one of the 100 Canadians to watch by Macleans magazine in January 1993.
3. What were the most constant struggles?
In the beginning running an agency in Alberta meant a money struggle. I had to borrow money a couple of times to keep things afloat. But that was the beginning. Once our models started to work in the international market, cashflow became more consistent. Keeping ahead of the trend is always the struggle. Forecasting the next look in models is important to keeping your models in the minds of the designers, editors and magazines.
4. Besides persistence, keen eye and utter devotion to the industry, what other qualities you think a successful scout should possess?
Lack of inhibition. You can't be shy and walk up to total strangers and tell them they should be a model.
5. What makes a model shine like your stars Heather and Julia?
Their personalities set them apart. Very different yet equally charming and contemporary. Nice people!
6. Do you think that the supermodel era (Christy, Naomi, Linda...) will ever be back?
There are girls today who are making the rates these girls were commanding but the industry took hold of the control again so it dictated rate and not the other way round. The fashion houses have stood time tests and continue to do so. They make models like these supermodels so have once again been elevating certain girls but I don't know that they'll allow that dominance again.
7. We've been seeing a lot of odd, alien-like looking girls around for a while now such as Gemma Ward, Sasha P, Tanya D... While they make for interesting editorials, the general public does not like them. Do you see this trend going strong or slowly fading?
The muse of the artist will last as long as she remains inspiring. I look at a model like Kate Moss who was shorter than the supermodel crew, with her almond eyes and imperfect teeth and Calvin Klein made her a household name. That is still possible today. The public didn't immediately embrace her either but she has stood the test of time.